Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43C7EA
RGB
67, 199, 234
HSL
193, 80%, 59%
HSB
193, 71%, 92%
CMYK
71, 15, 0, 8
LAB
74, -28, -28
LCH
74, 40, 225
OKLCH
0.77, 0.12, 219
XYZ
38, 48, 85
LUV
74, -48, -40
HWB
193, 26%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.