Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
440604
RGB
68, 6, 4
HSL
2, 89%, 14%
HSB
2, 94%, 27%
CMYK
0, 91, 94, 73
LAB
12, 29, 17
LCH
12, 34, 31
OKLCH
0.25, 0.09, 29
XYZ
2, 1, 0
LUV
12, 34, 8
HWB
2, 2%, 73%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.