Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
445B72
RGB
68, 91, 114
HSL
210, 25%, 36%
HSB
210, 40%, 45%
CMYK
40, 20, 0, 55
LAB
37, -4, -16
LCH
37, 17, 256
OKLCH
0.46, 0.05, 249
XYZ
9, 10, 17
LUV
37, -11, -21
HWB
210, 27%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.