Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446393
RGB
68, 99, 147
HSL
216, 37%, 42%
HSB
216, 54%, 58%
CMYK
54, 33, 0, 42
LAB
41, 0, -30
LCH
41, 30, 269
OKLCH
0.50, 0.09, 259
XYZ
12, 12, 29
LUV
41, -15, -43
HWB
216, 27%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.