Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7495C9
RGB
116, 149, 201
HSL
217, 44%, 62%
HSB
217, 42%, 79%
CMYK
42, 26, 0, 21
LAB
61, -2, -31
LCH
61, 31, 267
OKLCH
0.67, 0.09, 259
XYZ
28, 29, 59
LUV
61, -17, -47
HWB
217, 45%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.