Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44699E
RGB
68, 105, 158
HSL
215, 40%, 44%
HSB
215, 57%, 62%
CMYK
57, 34, 0, 38
LAB
43, -1, -33
LCH
43, 33, 268
OKLCH
0.52, 0.09, 257
XYZ
14, 14, 34
LUV
43, -17, -48
HWB
215, 27%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.