Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446AA1
RGB
68, 106, 161
HSL
215, 41%, 45%
HSB
215, 58%, 63%
CMYK
58, 34, 0, 37
LAB
44, -1, -34
LCH
44, 34, 269
OKLCH
0.52, 0.10, 258
XYZ
14, 14, 36
LUV
44, -17, -49
HWB
215, 27%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.