Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446B6F
RGB
68, 107, 111
HSL
186, 24%, 35%
HSB
186, 39%, 44%
CMYK
39, 4, 0, 56
LAB
42, -13, -7
LCH
42, 15, 207
OKLCH
0.50, 0.04, 204
XYZ
11, 13, 17
LUV
42, -18, -7
HWB
186, 27%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.