Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E677B
RGB
78, 103, 123
HSL
207, 22%, 39%
HSB
207, 37%, 48%
CMYK
37, 16, 0, 52
LAB
42, -6, -14
LCH
42, 15, 249
OKLCH
0.50, 0.04, 243
XYZ
12, 13, 21
LUV
42, -13, -19
HWB
207, 31%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.