Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446EAB
RGB
68, 110, 171
HSL
216, 43%, 47%
HSB
216, 60%, 67%
CMYK
60, 36, 0, 33
LAB
46, 0, -38
LCH
46, 38, 270
OKLCH
0.54, 0.11, 258
XYZ
15, 15, 41
LUV
46, -18, -55
HWB
216, 27%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.