Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
447AA5
RGB
68, 122, 165
HSL
207, 42%, 46%
HSB
207, 59%, 65%
CMYK
59, 26, 0, 35
LAB
49, -9, -29
LCH
49, 30, 254
OKLCH
0.56, 0.09, 244
XYZ
16, 18, 38
LUV
49, -23, -41
HWB
207, 27%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.