Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
447CA9
RGB
68, 124, 169
HSL
207, 43%, 46%
HSB
207, 60%, 66%
CMYK
60, 27, 0, 34
LAB
50, -9, -30
LCH
50, 31, 254
OKLCH
0.57, 0.09, 245
XYZ
17, 19, 40
LUV
50, -23, -43
HWB
207, 27%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.