Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
447DC4
RGB
68, 125, 196
HSL
213, 52%, 52%
HSB
213, 65%, 77%
CMYK
65, 36, 0, 23
LAB
51, -2, -43
LCH
51, 43, 268
OKLCH
0.58, 0.13, 255
XYZ
20, 20, 55
LUV
51, -23, -65
HWB
213, 27%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.