Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D96DF
RGB
93, 150, 223
HSL
214, 67%, 62%
HSB
214, 58%, 87%
CMYK
58, 33, 0, 13
LAB
61, -3, -44
LCH
61, 44, 266
OKLCH
0.67, 0.12, 255
XYZ
29, 29, 74
LUV
61, -25, -67
HWB
214, 36%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.