Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448AE8
RGB
68, 138, 232
HSL
214, 78%, 59%
HSB
214, 71%, 91%
CMYK
71, 41, 0, 9
LAB
56, 1, -55
LCH
56, 55, 272
OKLCH
0.63, 0.16, 257
XYZ
26, 25, 80
LUV
56, -27, -85
HWB
214, 27%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.