Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448BC1
RGB
68, 139, 193
HSL
206, 50%, 51%
HSB
206, 65%, 76%
CMYK
65, 28, 0, 24
LAB
55, -10, -35
LCH
55, 37, 254
OKLCH
0.61, 0.11, 244
XYZ
21, 24, 54
LUV
55, -28, -52
HWB
206, 27%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.