Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448BE6
RGB
68, 139, 230
HSL
214, 76%, 58%
HSB
214, 70%, 90%
CMYK
70, 40, 0, 10
LAB
57, 0, -54
LCH
57, 54, 270
OKLCH
0.64, 0.15, 256
XYZ
26, 25, 78
LUV
57, -27, -83
HWB
214, 27%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.