Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4491CD
RGB
68, 145, 205
HSL
206, 58%, 54%
HSB
206, 67%, 80%
CMYK
67, 29, 0, 20
LAB
57, -10, -39
LCH
57, 40, 256
OKLCH
0.63, 0.12, 245
XYZ
24, 26, 62
LUV
57, -30, -58
HWB
206, 27%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.