Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4494CB
RGB
68, 148, 203
HSL
204, 56%, 53%
HSB
204, 67%, 80%
CMYK
67, 27, 0, 20
LAB
58, -12, -36
LCH
58, 38, 252
OKLCH
0.64, 0.11, 242
XYZ
24, 27, 60
LUV
58, -31, -54
HWB
204, 27%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.