Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
449AFB
RGB
68, 154, 251
HSL
212, 96%, 63%
HSB
212, 73%, 98%
CMYK
73, 39, 0, 2
LAB
62, -2, -57
LCH
62, 57, 268
OKLCH
0.68, 0.17, 254
XYZ
31, 31, 96
LUV
62, -31, -89
HWB
212, 27%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.