Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
449FFE
RGB
68, 159, 254
HSL
211, 99%, 63%
HSB
211, 73%, 100%
CMYK
73, 37, 0, 0
LAB
63, -4, -56
LCH
63, 56, 266
OKLCH
0.69, 0.16, 252
XYZ
33, 33, 98
LUV
63, -33, -88
HWB
211, 27%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.