Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44A5EE
RGB
68, 165, 238
HSL
206, 83%, 60%
HSB
206, 71%, 93%
CMYK
71, 31, 0, 7
LAB
65, -11, -46
LCH
65, 47, 256
OKLCH
0.70, 0.14, 245
XYZ
31, 34, 86
LUV
65, -35, -70
HWB
206, 27%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.