Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44A9DF
RGB
68, 169, 223
HSL
201, 71%, 57%
HSB
201, 70%, 87%
CMYK
70, 24, 0, 13
LAB
65, -17, -37
LCH
65, 40, 245
OKLCH
0.70, 0.12, 236
XYZ
30, 35, 75
LUV
65, -38, -55
HWB
201, 27%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.