Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44ADE4
RGB
68, 173, 228
HSL
201, 75%, 58%
HSB
201, 70%, 89%
CMYK
70, 24, 0, 11
LAB
66, -18, -37
LCH
66, 41, 244
OKLCH
0.71, 0.12, 235
XYZ
31, 37, 79
LUV
66, -39, -56
HWB
201, 27%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.