Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44B4EE
RGB
68, 180, 238
HSL
200, 83%, 60%
HSB
200, 71%, 93%
CMYK
71, 24, 0, 7
LAB
69, -19, -39
LCH
69, 43, 245
OKLCH
0.73, 0.13, 235
XYZ
34, 40, 87
LUV
69, -41, -59
HWB
200, 27%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.