Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45689C
RGB
69, 104, 156
HSL
216, 39%, 44%
HSB
216, 56%, 61%
CMYK
56, 33, 0, 39
LAB
43, -1, -33
LCH
43, 33, 269
OKLCH
0.51, 0.09, 258
XYZ
13, 14, 33
LUV
43, -16, -47
HWB
216, 27%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.