Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45869A
RGB
69, 134, 154
HSL
194, 38%, 44%
HSB
194, 55%, 60%
CMYK
55, 13, 0, 40
LAB
52, -17, -17
LCH
52, 25, 225
OKLCH
0.59, 0.07, 220
XYZ
17, 21, 34
LUV
52, -28, -23
HWB
194, 27%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.