Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4589E6
RGB
69, 137, 230
HSL
215, 76%, 59%
HSB
215, 70%, 90%
CMYK
70, 40, 0, 10
LAB
56, 2, -54
LCH
56, 55, 272
OKLCH
0.63, 0.16, 257
XYZ
26, 25, 78
LUV
56, -26, -84
HWB
215, 27%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.