Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
458DB4
RGB
69, 141, 180
HSL
201, 45%, 49%
HSB
201, 62%, 71%
CMYK
62, 22, 0, 29
LAB
55, -14, -28
LCH
55, 31, 243
OKLCH
0.61, 0.09, 235
XYZ
20, 24, 47
LUV
55, -29, -40
HWB
201, 27%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.