Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4593D5
RGB
69, 147, 213
HSL
208, 63%, 55%
HSB
208, 68%, 84%
CMYK
68, 31, 0, 16
LAB
58, -9, -42
LCH
58, 43, 258
OKLCH
0.64, 0.13, 247
XYZ
25, 27, 67
LUV
58, -30, -63
HWB
208, 27%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.