Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4594D4
RGB
69, 148, 212
HSL
207, 62%, 55%
HSB
207, 67%, 83%
CMYK
67, 30, 0, 17
LAB
59, -9, -41
LCH
59, 42, 257
OKLCH
0.65, 0.12, 246
XYZ
25, 27, 66
LUV
59, -30, -61
HWB
207, 27%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.