Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4598DB
RGB
69, 152, 219
HSL
207, 68%, 56%
HSB
207, 68%, 86%
CMYK
68, 31, 0, 14
LAB
60, -10, -42
LCH
60, 43, 257
OKLCH
0.66, 0.13, 246
XYZ
26, 29, 71
LUV
60, -32, -64
HWB
207, 27%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.