Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
459ACB
RGB
69, 154, 203
HSL
202, 56%, 53%
HSB
202, 66%, 80%
CMYK
66, 24, 0, 20
LAB
60, -15, -33
LCH
60, 37, 246
OKLCH
0.65, 0.11, 237
XYZ
25, 29, 61
LUV
60, -33, -49
HWB
202, 27%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.