Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45A4DA
RGB
69, 164, 218
HSL
202, 67%, 56%
HSB
202, 68%, 85%
CMYK
68, 25, 0, 15
LAB
63, -16, -36
LCH
63, 40, 246
OKLCH
0.69, 0.12, 237
XYZ
28, 33, 71
LUV
63, -36, -54
HWB
202, 27%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.