Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45A7DA
RGB
69, 167, 218
HSL
201, 67%, 56%
HSB
201, 68%, 85%
CMYK
68, 23, 0, 15
LAB
64, -17, -35
LCH
64, 39, 244
OKLCH
0.69, 0.12, 235
XYZ
29, 34, 71
LUV
64, -37, -52
HWB
201, 27%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.