Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45AEE8
RGB
69, 174, 232
HSL
201, 78%, 59%
HSB
201, 70%, 91%
CMYK
70, 25, 0, 9
LAB
67, -17, -39
LCH
67, 42, 246
OKLCH
0.71, 0.13, 237
XYZ
32, 37, 82
LUV
67, -39, -58
HWB
201, 27%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.