Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45AEFF
RGB
69, 174, 255
HSL
206, 100%, 64%
HSB
206, 73%, 100%
CMYK
73, 32, 0, 0
LAB
68, -11, -50
LCH
68, 51, 258
OKLCH
0.73, 0.15, 246
XYZ
36, 39, 100
LUV
68, -37, -78
HWB
206, 27%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.