Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45AFFA
RGB
69, 175, 250
HSL
205, 95%, 63%
HSB
205, 72%, 98%
CMYK
72, 30, 0, 2
LAB
68, -13, -47
LCH
68, 49, 255
OKLCH
0.73, 0.15, 243
XYZ
35, 39, 96
LUV
68, -38, -73
HWB
205, 27%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.