Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466591
RGB
70, 101, 145
HSL
215, 35%, 42%
HSB
215, 52%, 57%
CMYK
52, 30, 0, 43
LAB
42, -2, -28
LCH
42, 28, 267
OKLCH
0.50, 0.08, 257
XYZ
12, 13, 29
LUV
42, -15, -40
HWB
215, 27%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.