Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466682
RGB
70, 102, 130
HSL
208, 30%, 39%
HSB
208, 46%, 51%
CMYK
46, 22, 0, 49
LAB
42, -6, -20
LCH
42, 20, 253
OKLCH
0.50, 0.06, 246
XYZ
11, 12, 23
LUV
42, -15, -26
HWB
208, 27%, 49%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.