Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466E9E
RGB
70, 110, 158
HSL
213, 39%, 45%
HSB
213, 56%, 62%
CMYK
56, 30, 0, 38
LAB
45, -3, -31
LCH
45, 31, 264
OKLCH
0.53, 0.09, 254
XYZ
14, 15, 34
LUV
45, -18, -44
HWB
213, 27%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.