Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466FA9
RGB
70, 111, 169
HSL
215, 41%, 47%
HSB
215, 59%, 66%
CMYK
59, 34, 0, 34
LAB
46, -1, -36
LCH
46, 36, 269
OKLCH
0.54, 0.10, 257
XYZ
15, 16, 40
LUV
46, -18, -52
HWB
215, 27%, 34%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.