Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4670AB
RGB
70, 112, 171
HSL
215, 42%, 47%
HSB
215, 59%, 67%
CMYK
59, 35, 0, 33
LAB
46, -1, -37
LCH
46, 37, 269
OKLCH
0.54, 0.10, 257
XYZ
16, 16, 41
LUV
46, -19, -53
HWB
215, 27%, 33%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.