Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4677BE
RGB
70, 119, 190
HSL
216, 48%, 51%
HSB
216, 63%, 75%
CMYK
63, 37, 0, 25
LAB
49, 0, -43
LCH
49, 43, 270
OKLCH
0.57, 0.12, 258
XYZ
18, 18, 51
LUV
49, -21, -64
HWB
216, 27%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.