Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4680D2
RGB
70, 128, 210
HSL
215, 61%, 55%
HSB
215, 67%, 82%
CMYK
67, 39, 0, 18
LAB
53, 1, -49
LCH
53, 49, 271
OKLCH
0.60, 0.14, 257
XYZ
22, 21, 64
LUV
53, -23, -74
HWB
215, 27%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.