Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4684DB
RGB
70, 132, 219
HSL
215, 67%, 57%
HSB
215, 68%, 86%
CMYK
68, 40, 0, 14
LAB
54, 1, -51
LCH
54, 51, 272
OKLCH
0.61, 0.15, 257
XYZ
24, 23, 70
LUV
54, -25, -79
HWB
215, 27%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.