Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4686E2
RGB
70, 134, 226
HSL
215, 73%, 58%
HSB
215, 69%, 89%
CMYK
69, 41, 0, 11
LAB
55, 2, -54
LCH
55, 54, 272
OKLCH
0.62, 0.15, 258
XYZ
25, 24, 75
LUV
55, -25, -83
HWB
215, 27%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.