Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4690FE
RGB
70, 144, 254
HSL
216, 99%, 64%
HSB
216, 72%, 100%
CMYK
72, 43, 0, 0
LAB
59, 5, -63
LCH
59, 63, 274
OKLCH
0.66, 0.18, 258
XYZ
30, 28, 98
LUV
59, -27, -98
HWB
216, 27%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.