Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E66800
RGB
230, 104, 0
HSL
27, 100%, 45%
HSB
27, 100%, 90%
CMYK
0, 55, 100, 10
LAB
59, 47, 68
LCH
59, 83, 55
OKLCH
0.66, 0.18, 48
XYZ
38, 27, 3
LUV
59, 106, 53
HWB
27, 0%, 10%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.