Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4693FF
RGB
70, 147, 255
HSL
215, 100%, 64%
HSB
215, 73%, 100%
CMYK
73, 42, 0, 0
LAB
60, 4, -62
LCH
60, 62, 273
OKLCH
0.67, 0.18, 257
XYZ
31, 29, 99
LUV
60, -28, -97
HWB
215, 27%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.